After having learnt through several experiences in London architecture and design agencies, Reda founded AW2 architecture workshop in Paris.

He developed the company into a high-end design office recognized across the world and has received extensive international press coverage and awards: Best Hotel Design Travel and Leisure, Best Hotel MIPIM award, Green Good design Chicago Museum of Architecture…
With AW2, he has developed architecture, interiors as well as furniture designs thus, lead him to create its own furniture and accessories collection under his own name : Reda Amalou Design.
The collection combines elegance, simplicity and sobriety while giving a strong sense of luxury. Each piece defines its own space; the lines are pure and expressive. The materials used range from leather to bronze and walnut, which rich deep textures. The design arises from extensive travels experiences around the world and culture. As a French-Algerian national, having lived and studied in London and having worked extensively in Asia for the last 15 years, he integrates seamlessly local elements into his contemporary designs. 
Reda is also involved in projects for industrials manufacturers. He has designed a glass and water jug line for Baccarat, he contributed regularly with Toulemonde Bochard rug collection and has signed a limited edition of « This is not a vase » for Veronese. He is currently preparing projects for Bagues.